Hello BEAUTY lovers,
This post is for ALL you Skincare enthusiast.
As a Skincare therapist, my favorite thing to do is advise clients on the right products to use for their skintype. Over the weekend, while at the Salon I got into a friendly argument with a client about how 80% of the products out there are mostly HYPE.
She was dumbfounded, I went on to tell her that too many Skincare companies focus on product packaging, and marketing and not enough on the active ingredients and its efficacy.
So while talking with a Cosmetic scientist friend of mine, I decided to create bi-weekly blog posts dedicated to deconstructing popular SKINCARE items in a bid to educate our readers.
Today’s Skincare Item is La Mer.
Before I start here are a few facts.
1. Did you know that the cosmetic/skincare industry is focused on catering to its Viable Demographic which happens to be the Baby Boomers, meaning Caucasian women above 50.
2. Did you know that La Mer was created to treat Wrinkles? Dry Skin? and Fine Lines?
3. Did you know that 1oz of La Mer Cream will cost you $155?
The success of La Mer should serve as a case study on the effect of properly branding and positioning your product.
I know some of you La Mer fans will not like this post, but I’ve said this a lot on this blog, there is no reason why a skincare product should be more than $150 or N25,000 except if it’s an Elixir or Serum; but NOT moisturizer!!!
why? because most moisturizers contain a lot of very cheap emollients.
So what is La Mer?
Creme de La Mer or Cream of the Sea is a moisturizer infused with a miracle broth created by an aerospace scientist Dr. Max Huber. The story behind the broth is that Dr. Huber suffered horrible burns on the job and needed something to heal and regenerate the skin, after years of experimenting came up with the Miracle broth that healed him. He sold this miracle product and after his death, Estee Lauder purchased the rights to manufacture and distribute it.
Great Story right? But what is in the Creme De La Mer currently in the market?